Social Behaviour Change & Communication (SBCC)

Become an expert in designing effective campaigns to address a wide range of social issues, including: - Promoting health behaviors (e.g., vaccination, hygiene, use of toilets, ending GBV, promoting peace, adoption of new farming practices, family planning, nutrition etc) through Social Behavior Change Communication (SBCC). Awareness raising is not enough to change behaviour. SBCC is a systematic process that uses communication to influence individuals and communities to adopt behaviors that lead to positive outcomes, particularly in areas like health, development, and social issues.   Raising awareness about social issues (e.g., gender equality, environmental protection).  Mobilizing communities to take action (e.g., disaster preparedness, community development).  Staff will learn how to apply tactics from marketing, social and community mobilization, mass media, entertainment, advocacy, interpersonal communication, social media and other communication approaches to support positive social and individual change. 

This training is designed for NGO staff working in Gender, WASH, peace building, food security, health and nutrition, It empowers participants to design strategic communication initiatives that effectively drive social behavior change and enhance community impact.

It equips staff with expertise in designing effective campaigns to address a wide range of social issues, including: - Promoting health behaviors (e.g., vaccination, hygiene, use of toilets, ending GBV, promoting peace, adoption of new farming practices, family planning, nutrition etc) through Social Behavior Change Communication (SBCC). Awareness raising is not enough to change behaviour. SBCC is a systematic process that uses communication to influence individuals and communities to adopt behaviors that lead to positive outcomes, particularly in areas like health, development, and social issues.   Raising awareness about social issues (e.g., gender equality, environmental protection).  Mobilizing communities to take action (e.g., disaster preparedness, community development).  Staff will learn how to apply tactics from marketing, social and community mobilization, mass media, entertainment, advocacy, interpersonal communication, social media and other communication approaches to support positive social and individual change.

Module 1: Conducting formative research for SBCC

Module 2:  Conducting barrier analysis for SBCC

Module 3:  Developing community-based TOT manuals for SBCC

Module 4:  delivering TOT training in SBCC using adult learning principles

Module 5:  Development of community based SBCC strategies

Module 6:  Development of SBCC communication material

Module 7:  Implementation of SBCC campaigns

Module 8:  Monitoring reporting and evaluation of SBCC