Research Marketing & Communication Training

This training is designed for marketing managers, business development mangers, and officers to gain skills on how to identifying the target audience, conduct market research, analyzing the competitive landscape, developing marketing and branding strategies crafting a compelling content strategy and leading the market.

Module 1: Market Targeting: Conducting a consumer study, their needs, and preferences is fundamental to effective marketing.

Module 2: Marketing Objectives: Setting the specific, measurable, achievable, relevant, and time-bound (SMART) goals with specific messages that can achieve such goals and measurable efforts required

Module 3: Market Competitive Analysis: Conduct research on your competitors to understand their strengths, weaknesses, and strategies. Identify opportunities to differentiate your product or service and gain a competitive advantage, redesign your product to offer more value.

Module 4: Marketing Mix (8 Ps): develop an integrated marketing and communication strategy ranging from product design, pricing, placement, promotion, service delivery, packaging, and communicating value to the target audience.

Module 5: Developing and Branding, communication and digital Strategy: Outlining how to create and distribute valuable, relevant communication materials, and consistent content to attract and engage your target audience.

Module 6: Marketing Evaluation: Demonstrate value for money and need to invest in marketing by tracking  key performance indicators (KPIs) to assess the effectiveness of marketing efforts.