Marketing strategy design development

Get an opportunity to  learn how to identifying the target audience, setting clear marketing objectives, analyzing the competitive landscape, crafting a compelling content strategy and penetrating the market. 

You will learn the following 

Market Targeting : Learn how to define  your customers are, their needs, and preferences is fundamental to effective marketing. This involves market segmentation, targeting, and developing buyer personas. 

2. Marketing Objectives: Setting the specific, measurable, achievable, relevant, and time-bound (SMART) goals you want to achieve with your marketing efforts. Examples include increasing brand awareness, generating leads, or driving sales. 

3. Market Competitive Analysis: you will learn how to conduct research on your competitors to understand their strengths, weaknesses, and strategies. This helps you identify opportunities to differentiate your product or service and gain a competitive advantage. 

4. Marketing Mix (4 Ps): Learn how to design your product, price, where to sell your product  (place), and how to create awareness and  promote your products. It outlines the key decisions you need to make about your offering, its pricing, how it will be distributed, and how you will communicate its value to the target audience. 

5. Branding and digital  Strategy: This outlines how you will create and distribute valuable, relevant communication materials, and consistent content to attract and engage your target audience. Content can include blog posts, social media updates, videos, infographics, and more. 

6. Marketing  Evaluation: Learn how to track key performance indicators (KPIs) to assess the effectiveness of your marketing efforts. This will help you identify what's working, what's not, and make necessary adjustments to optimize your strategy.