Research & Technology Enhancement
Most M/SMEs in Kenya do not engage in comprehensive market research before launching their products, often opting to imitate existing offerings instead. SUS-AFRIC provides M/SMEs and NPOs with the resources and expertise to navigate complex challenges, ensuring long-term resilience and success.
Explore Our ResearchSpecific Objectives
Our research and technology enhancement program is built on five strategic objectives that drive sustainable enterprise growth.
Product Quality
To improve the quality of products produced
Market Access
To increase sales locally and ensure access to export market opportunities
Growth & Innovation
To ensure growth and expansion through product re-engineering, innovation and new product lines
Resilience & Sustainability
To ensure resilience and sustainability by maintaining competitive advantage in business strategies
R&D Mentorship
To provide consistent and reliable pathway for coaching and mentorship for R&D
Ready to Gain a Competitive Edge?
Our evidence-based research services help enterprises make informed decisions, optimize product development, and unlock new market opportunities across Africa.
Submit a Research Request
Key Research Areas
Our research services span 10 critical areas designed to give enterprises the evidence-based intelligence they need.
Market Research
Focuses on evaluating market size, trends, competitive landscape, and customer demographics within a specific market. It helps assess whether the product has a chance of success, identifies opportunities, and informs enterprises' product and marketing strategies.
Submit Research Request
Consumer Study
Aims to understand customer needs, preferences, behaviors, and experiences. This allows enterprises to design products that meet customer expectations and solve problems, increasing the likelihood of market acceptance.
Submit Research Request
Customer Satisfaction Study
Researches how users interact with the product to ensure it is user-friendly and meets real user needs. The study gathers insights on behaviors, motivations, and pain points to improve user experience and product usability.
Submit Research Request
Product Testing
Focuses on testing the prototype in the market to gather feedback, validate ideas, and minimize risks by aligning product development with user needs and business goals before full-scale development.
Submit Research Request
Pricing Research
Helps businesses set optimal prices by analyzing market demand, competition, and customer willingness to pay. It identifies a price threshold that maximizes revenue while meeting market expectations.
Submit Research Request
Competitor Analysis
Focuses on evaluating key competing brands, their strengths and weaknesses, and how M/SMEs can develop strategies to counter the competition.
Submit Research Request
Demand Study
Projects the estimated sales of a product or service at a specific price. This helps in product development, business planning, and resource allocation, informing market size and share.
Submit Research Request
Supply Chain Study
Helps identify key market players and service providers that M/SMEs need to collaborate with to penetrate and expand in the market. It identifies barriers and partners in the supply chain.
Submit Research Request
Value Chain Analysis
Focuses on agricultural businesses by analyzing systemic factors from production to value addition and marketing. It identifies key players, major constraints, and ways to overcome them.
Submit Research Request
Feasibility Study
Evaluates the likelihood of product success by assessing ROI, strengths, weaknesses, opportunities, threats, and resources needed. It helps determine whether the product is viable for business success.
Submit Research RequestSubmit a Research Request
Need market intelligence, consumer insights, or feasibility analysis? Submit a request and our research team will get back to you.
Submit RequestResearch & Technology Enhancement
Most M/SMEs in Kenya do not engage in comprehensive market research before launching their products, often opting to imitate existing offerings instead. SUS-AFRIC provides M/SMEs and NPOs with the resources and expertise to navigate complex challenges, ensuring long-term resilience and success.
Explore Our ResearchSpecific Objectives
Our research and technology enhancement program is built on five strategic objectives that drive sustainable enterprise growth.
Product Quality
To improve the quality of products produced
Market Access
To increase sales locally and ensure access to export market opportunities
Growth & Innovation
To ensure growth and expansion through product re-engineering, innovation and new product lines
Resilience & Sustainability
To ensure resilience and sustainability by maintaining competitive advantage in business strategies
R&D Mentorship
To provide consistent and reliable pathway for coaching and mentorship for R&D
Ready to Gain a Competitive Edge?
Our evidence-based research services help enterprises make informed decisions, optimize product development, and unlock new market opportunities across Africa.
Submit a Research Request
Key Research Areas
Our research services span 10 critical areas designed to give enterprises the evidence-based intelligence they need.
Market Research
Focuses on evaluating market size, trends, competitive landscape, and customer demographics within a specific market. It helps assess whether the product has a chance of success, identifies opportunities, and informs enterprises' product and marketing strategies.
Submit Research Request
Consumer Study
Aims to understand customer needs, preferences, behaviors, and experiences. This allows enterprises to design products that meet customer expectations and solve problems, increasing the likelihood of market acceptance.
Submit Research Request
Customer Satisfaction Study
Researches how users interact with the product to ensure it is user-friendly and meets real user needs. The study gathers insights on behaviors, motivations, and pain points to improve user experience and product usability.
Submit Research Request
Product Testing
Focuses on testing the prototype in the market to gather feedback, validate ideas, and minimize risks by aligning product development with user needs and business goals before full-scale development.
Submit Research Request
Pricing Research
Helps businesses set optimal prices by analyzing market demand, competition, and customer willingness to pay. It identifies a price threshold that maximizes revenue while meeting market expectations.
Submit Research Request
Competitor Analysis
Focuses on evaluating key competing brands, their strengths and weaknesses, and how M/SMEs can develop strategies to counter the competition.
Submit Research Request
Demand Study
Projects the estimated sales of a product or service at a specific price. This helps in product development, business planning, and resource allocation, informing market size and share.
Submit Research Request
Supply Chain Study
Helps identify key market players and service providers that M/SMEs need to collaborate with to penetrate and expand in the market. It identifies barriers and partners in the supply chain.
Submit Research Request
Value Chain Analysis
Focuses on agricultural businesses by analyzing systemic factors from production to value addition and marketing. It identifies key players, major constraints, and ways to overcome them.
Submit Research Request
Feasibility Study
Evaluates the likelihood of product success by assessing ROI, strengths, weaknesses, opportunities, threats, and resources needed. It helps determine whether the product is viable for business success.
Submit Research RequestSubmit a Research Request
Need market intelligence, consumer insights, or feasibility analysis? Submit a request and our research team will get back to you.
Submit Request